1. SEO Assessment Methodology

1.1 Three-Layer Assessment Model

Every SEO assessment operates at three layers, from broadest to most granular:

1.2 Site-Level Metrics

The Hub's A/B comparison tool (hub/compare.html) runs two scan phases:

Phase 1: Technical Scorecard (43 Checks)

Automated pass/fail checks across 8 categories: page weight, performance, SEO fundamentals, accessibility, content quality, best practices, security, and optimization. This answers: "Does the site have the right elements?"

Phase 2: SEO Content Analysis

Deep keyword and content analysis that answers: "Will the content actually rank?"

1.3 Running the Assessment

A/B Comparison (New vs Old / New vs Competitor)

1. Open hub/compare.html
2. Enter Site A (your new build, local path or URL) and Site B (old site or competitor URL)
3. Run comparison — both Scorecard and SEO Keywords tabs populate
4. Document the delta table for each metric
5. Identify regressions (Site B better than Site A) as priority action items

Solo Assessment

For a single-site audit, compare against a strong competitor as baseline. Never assess in isolation — search ranking is relative.

1.4 Page-Level Audit Checklist

For every public-facing page, verify:

2. Competitive Benchmarking Process

2.1 Identify Competitors

Build a three-tier competitor list:

Finding Competitors

• Search your primary keywords — who ranks on page 1?
• Search your brand name — who appears in "related" results?
• Ask customers: who else did they consider?
• Check industry directories, trade publications, forums
• Use the Hub's SEO scanner on their URLs to get hard data

2.2 Competitor Data Collection

For each Tier 1 competitor, collect:

2.3 Competitive Content Matrix

Map content types across your site and competitors to identify gaps:

Fill each cell with: None, Basic, Good, or Extensive. Any row where competitors have "Good" or "Extensive" and you have "None" is a critical gap.

2.4 Keyword Gap Analysis

Compare keyword overlap between your site and competitors using the Hub's SEO scanner:

1. Run SEO scan on your site — capture top 20 single keywords and top 15 bigrams
2. Run SEO scan on each Tier 1 competitor — same data
3. Categorize each keyword as:
   • Shared — both sites target it (compete head-to-head)
   • Theirs only — competitor targets it, you don't (potential gap)
   • Yours only — you target it, they don't (potential advantage)
4. "Theirs only" keywords with commercial intent are your highest-priority content additions

3. Content Gap Analysis

3.1 The Gap Identification Process

A content gap is anything a user expects to find on your site (or that a search engine needs to rank you) that doesn't exist or is inadequate. Run this analysis on every page:

3.2 Thin Content Threshold

Page type word count targets:

3.3 Content Gap Prioritization

Score each gap by impact and effort, then prioritize:

4. Keyword Hierarchy & Architecture

4.1 Five-Level Keyword Hierarchy

4.2 Keyword-to-Page Mapping

Every keyword cluster maps to exactly one page. Create a living spreadsheet:

4.3 URL Structure for Keyword Targeting

URL hierarchy reinforces keyword hierarchy:

patriotchassis.com/                           (Level 1: Brand)
patriotchassis.com/shop/                      (Level 2: Category hub)
patriotchassis.com/shop/suspension/           (Level 2: Category)
patriotchassis.com/chassis/                   (Level 2: Service)
patriotchassis.com/chassis/k5-blazer/         (Level 3: Application)
patriotchassis.com/chassis/power-wagon/       (Level 3: Application)
patriotchassis.com/products/patriot-air-shock/ (Level 4: Product)
patriotchassis.com/blog/                      (Level 5: Content hub)
patriotchassis.com/blog/ifs-vs-solid-axle/    (Level 5: Article)

4.4 Keyword Cannibalization Prevention

Signs of cannibalization:

• Two pages have the same primary keyword at >1% density
• Search Console shows both pages appearing for the same query
• Neither page ranks well despite strong content on both

Resolution: pick one page as the authority, add a canonical from the weaker page, or differentiate the keyword targets.

5. Long-Tail Keyword Strategy

5.1 Long-Tail Patterns for Manufacturing

5.2 Long-Tail Content Strategy

Each long-tail cluster becomes a content piece:

• Application-specific: Create dedicated landing pages (/chassis/overlanding/, /chassis/hot-shot-trucking/)
• Year-Make-Model: Create vehicle-specific landing pages with 1,000+ words each
• Problem-solving: Blog posts answering specific questions
• Comparison: Detailed comparison articles (excellent for mid-funnel)
• Cost / pricing: Comprehensive pricing guide with FAQ schema

5.3 Priority Long-Tail Targets

Identify long-tail keywords where:

1. Low competition — few or no competitors actively targeting them
2. High intent — the searcher is likely to buy or inquire
3. Direct relevance — exactly matches your product or service

6. Keyword Coverage Matrix

6.1 What the Matrix Shows

The keyword coverage matrix (generated by the Hub's SEO scanner) maps your top keywords against every page, showing density percentages. This reveals:

• Which pages are the authority for which keywords
• Which keywords have no strong page (orphaned keywords)
• Which pages are keyword-stuffed (>3% density)
• Cannibalization (same keyword at >1% on multiple pages)

6.2 Density Guidelines

6.3 Using the Matrix

1. Check every primary keyword has a >1% density page. If not, that page needs content expansion.
2. Check no keyword is >1% on more than one page. If so, differentiate or consolidate.
3. Compare your matrix against a competitor's. Their keywords that don't appear in your matrix at all are content opportunities.
4. Shared keywords (highlighted blue in the A/B comparison) show where you're competing head-to-head. Ensure your page is stronger in every way: more content, better structure, richer schema.

7. Content Depth Standards

7.1 Content Depth by Page Type

7.2 Content Quality Signals

Every content page should demonstrate:

• Specificity: Exact measurements, specs, model numbers — not vague claims
• Original insight: First-hand experience, unique data, or expert opinion
• Visual evidence: Real photos, diagrams, or video — not stock images
• Actionable information: The reader can make a decision or take action after reading
• Up-to-date: Current pricing, availability, and specifications

7.3 Heading Keyword Optimization

Headings serve double duty: user navigation and keyword signals. Balance creativity with keyword targeting:

8. Readability & E-E-A-T

8.1 Readability Standards

The Flesch Reading Ease score measures how easy text is to read. Web content should target the 60–70 range (8th–9th grade level):

Improving Readability

• Shorter sentences (aim for 15–20 words average)
• Active voice instead of passive
• One idea per sentence
• Short paragraphs (2–4 sentences)
• Use common words when possible (but keep technical terms when they're the correct term)
• Break up long sections with subheadings, bullet lists, and tables

8.2 E-E-A-T for Manufacturing

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality framework. Pages with strong E-E-A-T signals have a 30% higher chance of ranking in the top 3 positions.

Experience Signals

Demonstrate firsthand knowledge — you literally build the products:

• Build documentation with real photos/video of your manufacturing process
• Customer build stories with before/after photos
• Shop floor content: facility, equipment, team at work
• Field testing content: products in real-world conditions
• Founder/team stories with industry background

Expertise Signals

• Technical content written by your engineers (not generic marketing copy)
• Author bios on blog posts with name, photo, credentials
• Detailed specifications with exact tolerances, material grades, load ratings
• Industry terminology used correctly and consistently
• Certifications and standards compliance

Authoritativeness Signals

• Industry mentions: trade publications, automotive magazines, truck forums
• Trade show participation: SEMA, PRI, off-road expos
• Dealer network (signals industry recognition)
• Customer testimonials with real names and businesses
• Partnerships with complementary brands

Trustworthiness Signals

• HTTPS with valid SSL certificate
• Clear contact information (phone, email, physical address)
• Privacy policy and terms of service
• Secure payment processing
• Transparent pricing (or clear explanation of quote-based pricing)
• Warranty / return policy page
• Real team photos (not stock)
• Consistent NAP (Name, Address, Phone) across the web

9. Product-Level SEO

9.1 Product Page Anatomy

Every product page must contain these elements in the HTML source (not JS-rendered):

9.2 Product Description Standards

Move beyond 1–3 sentence descriptions. Every product description should answer:

1. What is it? — Clear product identification
2. What does it do? — Function and benefits
3. What does it fit? — Compatibility, year-make-model
4. What is it made of? — Materials, quality indicators
5. Why is it better? — Differentiator vs alternatives
6. How do I install it? — Brief installation notes or link to guide

9.3 Product Feed Alignment

Product data must be consistent across:

• Product page HTML
• Product schema JSON-LD
• Product data feeds (Google, Bing, Meta, Pinterest)
• Portal product database

Inconsistencies between these sources hurt credibility with search engines and feed platforms.

9.4 Custom / Configurable Products

For products with configuration options (chassis with different wheelbases, suspension with different spring rates):

• One URL per base product (recommended for small catalogs)
• Configuration options listed on the page with clear descriptions
• Include ALL configuration keywords in the page content
• "Starting at" price in schema, with full range in description
• FAQ section addressing common configuration questions

10. Structured Data Requirements

10.1 Required Schema by Page Type

10.2 Automotive-Specific Schema

The automotive aftermarket has specialized schema that most competitors don't implement — significant competitive advantage:

Vehicle Fitment

Use isAccessoryOrSparePartFor on Product schema to link parts to specific vehicles:

"isAccessoryOrSparePartFor": {
    "@type": "Vehicle",
    "name": "1969-1972 Chevrolet K5 Blazer",
    "vehicleModelDate": "1969-1972",
    "brand": { "@type": "Brand", "name": "Chevrolet" },
    "model": "K5 Blazer"
}

AutoPartsStore

Use instead of generic LocalBusiness for more precise categorization in Google's entity graph. See Appendix A for complete template.

10.3 Schema Implementation Rules

• Use JSON-LD format (Google's preferred method) — placed in <script type="application/ld+json">
• Server-rendered — must be in HTML source, not injected via client-side JS
• Match visible content — schema data must reflect what users see on the page
• Match feed data — prices, availability, and descriptions must be consistent with product feeds
• Validate with Google's Rich Results Test before deployment
• Start with 2–3 essential types rather than marking everything at once

11. Internal Linking Strategy

11.1 Link Distribution

11.2 The 3-Click Rule

Every important page must be reachable within 3 clicks from the homepage. This reduces crawl depth, improves user experience, and ensures all pages get indexed.

11.3 Linking Patterns

Hub-and-Spoke Model

Hub pages (homepage, shop, blog) link to spoke pages (products, articles). Spoke pages link back to their hub and across to sibling spokes.

Blog-to-Product Linking

Every blog post should link to 2–4 relevant product pages with natural, contextual anchor text. These are high-authority content links that pass ranking power to product pages.

Related Products

Every product page shows 3–6 related products: same-category items AND complementary accessories. Use descriptive anchor text, not just "View Product."

Cross-Page Contextual Links

Within page content, add links to related pages:

• Chassis page → gallery ("See completed builds"), videos ("Watch the build process")
• About page → partners, chassis page, turnkey builds
• Service pages → related product pages, request forms

11.4 Identifying Underlinked Pages

Pages that are only reachable through navigation (not linked from content areas) are "orphaned" for SEO purposes. Check every page has at least 2–3 contextual (non-navigation) inbound links.

12. Core Web Vitals & Performance

12.1 Current Thresholds

12.2 Business Impact

• Improving LCP from 4.1s to 2.2s: 18% decrease in bounce rates
• INP improvements: 12% higher conversion rates
• CLS fixes: 9% reduction in cart abandonment
• Combined improvements: 28% increased organic traffic
• Improving page speed by 0.1 seconds: 8.4% conversion boost, 9.2% higher AOV

12.3 Common Issues and Fixes

13. Local SEO

13.1 Why Local SEO Matters for Manufacturing

84% of people searching for manufacturing services start online. Even for businesses that ship nationally, local SEO provides trust signals and captures "near me" searches. The physical location is a brand differentiator ("Built in Northern Idaho").

13.2 Google Business Profile Checklist

• Claim and verify Google Business Profile
• Complete every field: name, address, phone, hours, website, description, categories
• Set primary category to most accurate match (e.g., "Auto Parts Store")
• Add all relevant secondary categories
• Upload high-quality photos: exterior, interior, products, team (businesses with photos get 42% more direction requests and 35% more website clicks)
• Set service area (nationwide for e-commerce, regional for installation)
• Add products directly to GBP
• Respond to every review (positive and negative) within 48 hours
• Post regular updates (new products, build photos, events)
• Add FAQ to GBP listing

13.3 NAP Consistency

Name, Address, and Phone number must be exactly identical across every online listing:

• Website (footer, contact page, about page, schema)
• Google Business Profile
• Yelp, BBB, Yellow Pages
• Social media profiles
• Industry directories (SEMA, etc.)

13.4 Review Strategy

• Ask satisfied customers to leave Google reviews
• Make it easy: provide direct link to your GBP review page
• Respond to every review within 24–48 hours
• Address negative reviews professionally and constructively
• Aim for steady stream (velocity matters, not just quantity)

14. Image & Video SEO

14.1 Image SEO Standards

File Naming

• Descriptive, keyword-rich filenames with hyphens: patriot-chassis-k5-blazer-side-view.jpg
• 5–7 words maximum
• Never: IMG_4523.jpg or product_photo_1.jpg

Alt Text

• 80–140 characters, descriptive of what the image shows
• Include product name and brand naturally
• Each image gets unique alt text
• Never keyword-stuff

Image Optimization

14.2 Video SEO Standards

25% of Google search results include a video snippet. Videos with VideoObject schema appear in Google's video carousel within an average of 18 days.

VideoObject Schema (Required)

Every page with an embedded video must include VideoObject schema with: name, description, thumbnailUrl, uploadDate, duration, and contentUrl or embedUrl.

YouTube Optimization

• Primary keyword near the beginning of the title (under 60 chars)
• 200–500 word descriptions, front-load keywords in first 150 chars
• Add timestamps for key moments (enables "key moments" in search)
• Custom thumbnails (higher CTR than auto-generated)
• Include links to product pages in description

High-Performing Video Content

1. Build process videos (start-to-finish — most engaging)
2. Product overview walkthroughs
3. Installation step-by-step guides
4. Customer testimonials with finished builds
5. Behind-the-scenes shop tours
6. Time-lapse builds (highly shareable)

15. Automotive Aftermarket SEO

15.1 Year-Make-Model (YMM) Targeting

This is how automotive buyers search: [year] [make] [model] [part]. Every product page and landing page should target specific YMM combinations.

YMM Landing Pages

Create dedicated landing pages for each major vehicle platform:

15.2 Part Number SEO

• Include SKU/part numbers in product descriptions and schema (mpn field)
• Many B2B buyers search by exact part number
• Include OEM cross-reference numbers where applicable

15.3 Fitment Data

• Create a fitment/compatibility section on product pages
• Use isAccessoryOrSparePartFor schema with Vehicle type
• Include vehicleModelDate, brand, model in schema
• Consider a fitment wizard/lookup tool (improves UX and SEO)

15.4 B2B + B2C Hybrid Strategy

Many automotive aftermarket businesses sell to both consumers and dealers/shops. Address both audiences:

Create separate landing pages for B2B audiences (/dealers/) while keeping shared content (product pages, blog) accessible to both.

16. Implementation Roadmap

Phase 1: Foundation (Before Deployment)

• Server-render all product pages (title, meta, H1, description, Product schema in HTML source)
• Add JSON-LD Product schema to all product pages (name, price, availability, SKU, brand, images)
• Add Organization + LocalBusiness + AutoPartsStore schema to homepage
• Add BreadcrumbList schema to all pages
• Fix conflicting canonical/redirect issues (e.g., modular-chassis.html)
• Convert all OG image paths from relative to absolute URLs
• Add width/height attributes to all <img> tags
• Fix heading level skips across all pages
• Add skip-to-content link for accessibility
• Fill missing meta descriptions on any pages that lack them
• Ensure all indexed pages have 200+ words of content
• Remove noindex pages from sitemap (checkout-success, checkout-cancel, quote)

Phase 2: Launch (First Week)

• Claim and fully configure Google Business Profile
• Submit XML sitemap to Google Search Console
• Submit XML sitemap to Bing Webmaster Tools
• Register with Google Merchant Center and submit product feed
• Verify NAP consistency across all online listings
• Compress all images over 400KB
• Implement lazy loading for below-fold images
• Add VideoObject schema to video pages
• Install Google Analytics or equivalent tracking

Phase 3: Growth (First 90 Days)

• Add FAQ sections with FAQPage schema to top 5 service/product pages
• Create 3 vehicle-specific landing pages (K10/K20, K5 Blazer, Power Wagon) with 1,000+ words each
• Expand all thin content pages to 200+ words (gallery, videos, partners, contact, shop, about)
• Enrich top 20 product descriptions to 300+ words each
• Add Service schema to service pages (chassis, turnkey builds)
• Publish 2–3 blog posts targeting long-tail keywords
• Create a dedicated FAQ page with 10–20 questions
• Create a dealer/B2B landing page
• Add Review/AggregateRating schema to products with reviews
• Create 3–5 customer build story pages (case studies)

Phase 4: Authority (Ongoing)

• Publish 2–4 blog posts per month targeting informational keywords
• Actively pursue Google reviews (aim for steady stream)
• Build relationships with automotive media for backlinks and mentions
• Guest post on truck building forums and automotive blogs
• Document trade show appearances with content
• Launch YouTube channel with build videos, product walkthroughs
• Expand product feeds to additional channels (Meta, Pinterest per Doc 12)
• Create comparison content ("Patriot Air Shock vs. Coilovers", "IFS vs. Solid Axle")
• Monitor Search Console for new ranking opportunities
• Run quarterly SEO assessment (Section 1) and compare against baseline

17. Measurement & Tracking

17.1 Key Metrics

17.2 Baseline Documentation

Before making changes, capture a complete baseline:

1. Run Hub scorecard + SEO scan — save results as "baseline" snapshot
2. Record current Search Console impressions, clicks, and average position
3. Note current Core Web Vitals scores
4. Document indexed page count (site:yourdomain.com)
5. Screenshot keyword rankings for primary terms

After each implementation phase, re-run all measurements and compare to baseline. The Hub's A/B comparison tool can compare your current build against a previous version or against a competitor.

18. Continuous Improvement Cycle

18.1 The SEO Improvement Loop

SEO is iterative. Run this cycle monthly:

1. Measure: Run Hub SEO scan, check Search Console, review Analytics
2. Analyze: Identify what improved, what regressed, and new opportunities
3. Prioritize: Score opportunities by impact vs effort (Section 3.3)
4. Execute: Implement the top 3–5 improvements
5. Measure again: Compare against previous baseline

18.2 Quarterly Deep Dive

Every 90 days, run a full competitive benchmark (Section 2):

• Re-scan top competitors with Hub SEO scanner
• Check for new competitor content (blogs, pages, videos)
• Update keyword-to-page mapping (Section 4.2)
• Identify new long-tail opportunities from Search Console data
• Review and update product descriptions for top 20 products
• Refresh FAQ content with real customer questions

18.3 Content Calendar

Maintain a rolling 90-day content calendar:

18.4 Timeline Expectations

Appendix A: Schema.org JSON-LD Templates

A.1 Product Schema

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Independence Series K5 Blazer Chassis",
  "image": [
    "https://patriotchassis.com/images/products/k5-chassis-front.jpg",
    "https://patriotchassis.com/images/products/k5-chassis-side.jpg"
  ],
  "description": "Custom 4x4 chassis for 1969-1972 Chevrolet K5 Blazer with IFS front suspension, triangulated 4-link rear, and 16 inches of usable travel.",
  "sku": "PC-IND-K5",
  "mpn": "PC-IND-K5",
  "brand": {
    "@type": "Brand",
    "name": "Patriot Chassis"
  },
  "manufacturer": {
    "@type": "Organization",
    "name": "Patriot Chassis"
  },
  "offers": {
    "@type": "Offer",
    "price": "14999.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@type": "Organization",
      "name": "Patriot Chassis"
    }
  },
  "isAccessoryOrSparePartFor": {
    "@type": "Vehicle",
    "name": "1969-1972 Chevrolet K5 Blazer",
    "vehicleModelDate": "1969-1972",
    "brand": { "@type": "Brand", "name": "Chevrolet" },
    "model": "K5 Blazer"
  }
}

A.2 AutoPartsStore + LocalBusiness Schema

{
  "@context": "https://schema.org",
  "@type": "AutoPartsStore",
  "name": "Patriot Chassis",
  "url": "https://patriotchassis.com",
  "logo": "https://patriotchassis.com/images/logo.png",
  "description": "Custom chassis and suspension manufacturer for classic 4x4 trucks. Engineered in Northern Idaho.",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Your City",
    "addressRegion": "ID",
    "postalCode": "XXXXX",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "XX.XXXX",
    "longitude": "-XXX.XXXX"
  },
  "telephone": "+1-XXX-XXX-XXXX",
  "priceRange": "$$",
  "areaServed": "US",
  "sameAs": [
    "https://facebook.com/patriotchassis",
    "https://instagram.com/patriotchassis"
  ]
}

A.3 FAQPage Schema

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a custom Patriot Chassis cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Custom chassis pricing starts at $14,999 for the base platform. Final cost depends on configuration options including drivetrain, suspension, and finishing level. Contact us for a detailed quote."
      }
    },
    {
      "@type": "Question",
      "name": "What classic trucks does the Patriot Chassis fit?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our Independence Series fits 1967-1972 Chevrolet/GMC K10, K20, K5 Blazer, and Jimmy. We also build for Dodge Power Wagon platforms. Contact us for other applications."
      }
    }
  ]
}

A.4 VideoObject Schema

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Patriot Chassis K5 Blazer Build Process",
  "description": "Watch the complete build process of a custom K5 Blazer chassis...",
  "thumbnailUrl": "https://patriotchassis.com/images/video-thumb-k5.jpg",
  "uploadDate": "2026-01-15",
  "duration": "PT15M30S",
  "contentUrl": "https://youtube.com/watch?v=XXXXXXX",
  "embedUrl": "https://youtube.com/embed/XXXXXXX"
}

A.5 Service Schema

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Turn Key Full Builds",
  "description": "Professional turn-key classic truck builds from chassis to completion. Our team handles engineering, fabrication, assembly, and finishing.",
  "provider": {
    "@type": "AutoPartsStore",
    "name": "Patriot Chassis"
  },
  "areaServed": "US",
  "serviceType": "Custom Vehicle Manufacturing"
}

Appendix B: SEO Audit Checklist

Run this checklist on every page before deployment and during quarterly reviews:

B.1 Per-Page Checklist

• Title tag: unique, 30–60 chars, primary keyword included
• Meta description: unique, 70–155 chars, includes CTA
• H1: one per page, matches topic, includes keyword
• H2–H6: no level skips, keyword-enriched naturally
• Body content: meets minimum word count for page type (Section 3.2)
• Canonical URL: points to self (unless intentional consolidation)
• OG tags: complete set, absolute image URLs
• Schema markup: appropriate type for page (Section 10.1)
• Internal links: 3+ contextual links to/from related pages
• All images have alt text (80–140 chars, descriptive)
• All images have width/height attributes
• Images compressed to target sizes (Section 14.1)
• No duplicate title or meta description with other pages
• No conflicting canonical/redirect/meta-refresh signals

B.2 Site-Wide Checklist

• robots.txt present and correct
• XML sitemap present, submitted to GSC and Bing
• Sitemap excludes noindex pages
• Google Business Profile claimed and complete
• NAP consistent across all listings
• SSL/HTTPS active on all pages
• Core Web Vitals: all "Good" thresholds
• No orphaned pages (every page has 2+ contextual inbound links)
• No thin content pages (all indexed pages 200+ words)
• Product feeds submitted and healthy (0 errors)
• Google Analytics / tracking installed
• Search Console monitoring active

B.3 Product Checklist

• Title and H1 server-rendered (not JS-only)
• Description: 200+ words with specs, fitment, use cases
• Product schema in HTML source (JSON-LD)
• 3+ product images with descriptive alt text
• Price visible (or clear "Contact for Quote")
• SKU/MPN in schema
• Fitment/compatibility information present
• FAQ section with 3–5 questions + FAQPage schema
• Related products section with 3–6 items
• Data consistent with product feed and portal

Appendix C: Sources & References